The Venture Analysis course explains the fifty most critical business model characteristics of an entrepreneurial venture. The lectures cover industry, financial, operational, product/service, and customer principles and how they affect a venture’s success. Each principle is defined, explained, and illustrated through easy-to-understand real company examples and reveal  insights into how to think about and improve a business model. The course includes a final, comprehensive business case discussion of a real company struggling with many complex issues.

Course Includes

  • 5 Hours of Video

    Strategy lectures and 3 workshops.

  • Case Study

    Case study issued from The Harvard Business School with discussion.

  • 2 Quizzes

    Review material and quizzes to increase learning.

  • Certificate

    Receive a printable certificate upon completion. Text includes course name and "with Harvard Case Study" if applicable.

Course curriculum

  • 01
    Business Strategy - Venture Analysis
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    • 10-0 Venture Analysis - Introduction
    • 10-1 Industry - Addressable Market
    • 10-2 Industry - Organic Growth
    • 10-3 Industry - Technological Change
    • 10-4 Industry - Seasonality
    • 10-5 Industry - Regulatory Environment
    • 10-6 Industry - Other Macro Trends
    • 10-7 Industry - Competitor Concentration
    • 10-8 Industry - Competitor Rivalry
    • 10-9 Industry - Supplier Concentration
    • 10-10 Industry - Supplier Switching Cost
    • 10-11 Financial - Total Investment
    • 10-12 Financial - Fixed Asset Investment
    • 10-13 Financial - Cash Cycle
    • 10-14 Financial - Breakeven Timing
    • 10-15 Financial - Fixed Cost
    • 10-16 Financial - Gross Margin
    • 10-17 Financial - Earnings Multiple
    • 10-18 Operational - Operational Risk
    • 10-19 Operational - Capability Development
    • 10-20 Operational - Ability To Test Prior To Full Development
    • 10-21 Operational - Intellectual Property
    • 10-22 Operational - Repeatability
    • 10-23 Operational - Scalability
    • 10-24 Operational - Labor Pool
    • 10-25 Product_Service - Unmet Needs
    • 10-26 Product_Service - Concept Risk
    • 10-27 Product_Service - Development Time Frame
    • 10-28 Product_Service - Technology Leverage
    • 10-29 Product_Service - Value Proposition Distinctiveness
    • 10-30 Product_Service - Price Relative to Competitors
    • 10-31 Product_Service - Quality Relative to Competitors
    • 10-32 Product_Service - Service Relative to Competitors
    • 10-33 Product_Service - Perishability
    • 10-34 Product_Service - Adjacent Opportunities
    • 10-35 Customer - Target Identification
    • 10-36 Customer - Customer Concentration
    • 10-37 Customer - In-Market Timing
    • 10-38 Customer - Sales Channels
    • 10-39 Customer - Decision Making Unit Accessibility
    • 10-40 Customer - Substitutes
    • 10-41 Customer - Network Effect
    • 10-42 Customer - Price Point
    • 10-43 Customer - Price Sensitivity
    • 10-44 Customer - Sales Cycle
    • 10-45 Customer - Customer Acquisition Cost
    • 10-46 Customer - Customer Life
    • 10-47 Customer - Customer Switching Cost
    • 10-48 Customer - Cross-Sell
    • 10-49 Customer - Sales Frequency
    • 10-50 Customer - Relationship Type
    • Venture Analysis Notes
  • 02
    Business Strategy - Workshops
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    • Venture Analysis Workshop - Student Business Plan Analysis - 1
    • Venture Analysis Workshop - Student Business Plan Analysis - 2
    • Venture Analysis Workshop - How to Read Financial Statements
    • Venture Analysis Workshop Notes
  • 03
    Final Case Study
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    • Final Case Study - Interep
    • Final Case Study Discussion Video - Interep National Radio Sales
    • Final Case Study Notes